About

Dan Rollman is a copywriter, creative director, and executive coach.

He’s worked in the creative departments at Fallon NY, Goodby, Silverstein + Partners, and WorkInProgress, and freelanced for the likes of Wieden+Kennedy, Amazon, and BBDO. While at Goodby, his work helped the agency win Adweek’s “Agency of the Year” honors in back-to-back years. He received two Cannes Lions for his work on AT&T and wrote acclaimed Super Bowl spots for Pepsi and Emerald Nuts.

In recent years he’s been a Web3-focused freelance creative director, guiding brands, artists, and non-profits. He’s consulted for Playful Studios, Maple Leaf Foods, Outside Magazine, and the WWE, and lectured at NFT.NYC and Google. Dan has lent his support to charitable causes, leveraging NFT-based initiatives to raise funds for KultureCity and Women for Women International.

Dan also works as an executive coach, helping founders, leaders, and creative professionals overcome fear to lead more fulfilling lives. His clients include executives at Apple, Reddit, DDB, and the University of Texas, alongside globally-known authors, producers, and entertainers. 

He spent a decade as founder and CEO/Chief Creative Officer of RecordSetter, a venture-funded competitor to Guinness World Records. Under his leadership, the company raised $2MM+ in capital, grew to a team of 10, and completed 30+ brand partnerships, including activations at two Super Bowls, E3, and the US Open Tennis Championships. RecordSetter’s site has processed 70,000+ user-generated videos from 110 countries, accumulating 250+ million views. Dan appeared on Shark Tank, CNN, and Late Night With Jimmy Fallon (nine times). He executive produced a TV pilot for NBC, a 40-episode digital series for DreamWorksTV, and branded content for PepsiCo, Toyota, Hasbro, Ford Motor, and Heineken. He also co-authored the RecordSetter Book of World Records, an Amazon Top 100 book.

A long-time advocate for reduced screen time, Dan wrote The Sabbath Manifesto and co-created The National Day of Unplugging, an annual tech-free holiday. The projects have been featured by CNN, The New York Times, and The Wall Street Journal.

Dan has taught creativity classes at Miami Ad School and delivered presentations at TEDx Brooklyn, NEXT Conference (Berlin), and the Parsons School of Design. Working on something interesting? Please reach out and say hello.